Vesey Crichton was appointed to the position of vice president of Europe/MiddleEast/Africa
operations for the Palm Solutions Group in July 2002. He is responsible
for expanding the world-leading handheld solutions company’s presence
and for driving consumer and enterprise sales across the region. Crichton
joined Palm from Vignette, an international company based in Texas that
makes Web content management software where he was vice president Northern
Europe. Prior to Vignette, he worked at AltaVista, a world leader in
search technology, where he was a vice president and general manager
for international operations. Before that, he was at Compaq, where he
made a significant contribution to the development of the company’s
server business during his 11-year tenure there. In his final capacity
at Compaq as U.K. and Ireland Director, Marketing and E-Commerce, his
demand creation strategies supported annual revenues of $3.5 billion.
[PDAExp] Do you know PDAExpertos.com?
Yes, I Do, of course.
[PDAExp] Why did you choose Spain for
launching of the new models instead of other countries that you are
I came to Spain because of the fastest
growing of handheld market in the develop world and also because, actually,
Spain is the palmOne fastest growing country in the world, so this guys
[palmOne Spain staff] are the one growing faster for us.
Jordi Marca (Marketing Manager palmOne Iberica)
Vesey Crichton (Vice President EME palmOne)
Sandra Ardila (Marketing Director PDAExpertos.com)
[PDAExp] So, for the Spanish market
what do you expect with those two models [Zire
31 and Zire
I think the market here is going very
well. We are very pleased for that. The use of GPS is very succesful
in countries like Germany where it became a big Fashion. In Italy today,
PDA is use for navigation mainly, for taxi drivers and so on. And time
for GPS is a big trend but we thing that there is also with Bluetooth,
with mobile documents with a really nice screen for video. We are sure
that the model with Bluethoot is going to be a very big sell, because
is the thing of having everything but in one.
[PDAExp] About the Bluetooth technology
included in the new model [Zire 72], What do you expect that the user
are going to use it, because it´s not a very well known technology here?
I agree with you that Bluetooth is
one of the latest technologies, so, the main users are going to be web
browsing. But the main use is going to be mobile e-mail.
e-mail is an interesting phenomena because at the moment less that
1% of Europe phone users have mobile e-mail and we can see that there
is a growing market, so we expect that within the next 3 years 40% of
mobile phones users will have mobile e-mail, so, to be able to use Bluetooth.
It´s really good.
[PDAExp] You have been in the company
for two years now, you've been living so many changes: the
first Palm smartphone was launched, Palm
purchased Handspring and the company was divided in two new companies.
So, How have you been living, personally and professionally, all those
It´s been very exciting, the company
is growing very fast and what will probably happen in 3 o 4 years is
that the handheld market will grow faster than other electronic devices.
It probably grow almost 10% every year and that is a very big grow for
any business... So that´s very exciting for all of us to do with all
this new technology, it´s fun.
[PDAExp] We know about smartphones
that its market is growing faster than PDAs. Some people say that maybe
in the future PDAs will disappear. Is it possible? Can be a future without
That is certainly what the analist
think, but I think they are wrong. The analist think that the market
will gravitate in a single type of device with Wi-fi, Bluetooth, GPRS
and everything. But it´s not going to happen because some people want
a single palm, others want to go to the cinema at night and they want
to carry a small phone but during the day they need a proper screen
because they do a lot of dates and the solutions are very important.
That is one of the reasons. The second reason is that I don´t think
that is going to happen because your interest [showing Sandra] and yours
[showing JJ] is different. Maybe I´m mad about music and I will have
one with MP3, or you will end with a device that is good for pictures
because you like photos, and you [JJ] maybe are very interested in statistics
and you need a proper screen, so I think people´s requirements will
be very differents, and it will be different devices for different people.
[PDAExp] But anyway there will be different
models for smartphones
The market will grow, models will grow,
and there is a reason, the reason is that for the carries: Telefónica
Móviles and Vodafone
are getting all the revenews that they can today about phones, and you
are not going to talk more and you are not going to send more SMSs,
so the grow is flat for mobile phones but with a mobile e-mail and web-browsing
the revenews are growing more and more, so it´s big reason what the
carriers get behind.
[PDAExp] Now talking about the models
that you are presenting today, We are still missing a new version for
E, Will We see that soon?
I think so [smiling].
[PDAExp] Will be nice to have the exclusive
We don´t have any announcement at the
moment, but obviously the whole team is working on that all the time.
[PDAExp] Well, Palm was divided in
two and it seems like palmOne is completely independient to decide the
operation system in all palmOne devices. Will be possible to see a palmOne
device with an OS from a different company than PalmSource?
Yes, palmOne is completely independient.
Every time we develop a new product like this we figure out with this
product and for this kind of people wich OS we should use. Anyway we
allways come back to Palm OS for the requirements. But there is not
religion about that.
[PDAExp] Will you consider Symbian
Symbian no! Palm OS is good, it´s easier
to use, if you change Palm OS for Windows CE you´ll see that is more
[PDAExp] The new version of Palm OS
is coming soon…
For our devices We haven´t announce
it and part of the reason is that there is not a lot of new things of
the new version 6.0, so there is not so much new.
[PDAExp] Will the new version [Palm
OS v 6.0] be adaptable to the Tablet PC platform?
I´m not sure.
Mr. Crichton was very pleased for the huge Community of Palm OS users with more than 8.000 members that PDAExpertos.com and HispaPUG have created, not only in Spain but in Mexico where it is based in cities like Mexico D.F., Yucatán, Guadalajara, Monterrey and Querétaro, and in Colombia in Bogotá.
After the interview we are trying the two new models. We
hope you enjoy same way as we are doing now. Anyway, as Palm OS addicts
we will always wait for new launching and new models in the market.